Customer Service
Learn how using WhatsApp Business for Enterprise Customer Service can provide another great platform to your customers to raise concerns/queries & get quick replies, in a more organized way as well.
Feb 4, 2022
Entry Points
How to drive traffic to your WhatsApp conversational channel to grow the message volumes, all legal ways to bring customer say "hi" to your whatsapp number.
Jan 21, 2022
Case Study Library
Know interesting & successful examples of how customers have leveraged WhatsApp Business Platform - Financial Services, Automotive, Healthcare, Education, Telecom, Real Estimate, Restaurants, E-Commerce, etc.
Jan 21, 2022
WABA for Government
Enable conversations that connect people with lifesaving care, food, shelter, fact-checked information, and countless other government and nonprofit services they depend on for support.
Jan 21, 2022
Ecommerce Journey
Do not limit at just showing Catalog on WhatsApp, now you can use WhatsApp to provide full experience of placing orders right in the conversation window itself. Checkout some live examples.
Jan 21, 2022
Financial Services
With the WhatsApp Business Platform, you can create secure conversations that help give users an easier way to manage their money & financial transactions.
Jan 19, 2022
Message Template Types
Understand what are User initiated (customer care, general support inquiries, etc) & Business initiated (post purchase, catalog, etc) message templates & how to create them.
Jan 19, 2022
IVR Deflection
IVR deflection is reducing the volume of calls that come into your contact center by diverting calls to alternate means of answering customer questions, such as a self-service channel.
Jan 15, 2022
List & Reply Buttons
Understand how List Messages & Reply Buttons can be used to provide intuitive & user friendly conversation interface to your customers on WhatsApp. Their usecases & differences & best practices.
Jan 15, 2022
Payment Options
Now facilitate commerce transactions and collect payments in compliance with WhatsApp policies, from directly within conversation using either Card on file or external payment gateway website
Jan 10, 2022
Why WhatsApp?
Needless to answer but still here is small brief of why WhatsApp matters & the value of WhatsApp Business Platform & Solutions, which would leave you spellbound on the reach WhatsApp has.
Jan 10, 2022
Compliance Rules
WhatsApp/Meta Anti-Corruption laws and regulations & other compliance considerations. Meta is committed to high ethical standards and lawful practices
Jan 9, 2022
Bots Quality
Best practices of bots, having well defined human escalation path in case of failing to understand customer inquiries & such considerations to make sure you dont get suspended
Jan 9, 2022
Business Verification
Best Practices to get your Business verified on WhatsApp & Meta, along with approval of Display Names & other components.
Jan 9, 2021
Pricing Model
Effective February 1, 2022 for all businesses on the WhatsApp Business API, rates would be per 24-hour conversation session to enable businesses to provide the fast and conversational experiences customers want.
Jan 9, 2022
Digital Transformation
Are you under a complete digital transformation journey for your business? embrace new digital connections using WhatsApp Business Platform.
Jan 5, 2022
Common FAQs
We've aggregated some of most common questions companies & individuals have while getting onboarded on WhatsApp Business Platform & APIs.
Jan 1, 2021
GDPR Guidance
Companies interested in utilizing the WhatsApp Business API to communicate with their customers may have questions around how implementation through a BSP impacts data privacy considerations, particularly around GDPR.
Jan 1, 2022
