Customer Service

Learn how using WhatsApp Business for Enterprise Customer Service can provide another great platform to your customers to raise concerns/queries & get quick replies, in a more organized way as well.

Feb 4, 2022

Entry Points

How to drive traffic to your WhatsApp conversational channel to grow the message volumes, all legal ways to bring customer say "hi" to your whatsapp number.

Jan 21, 2022

alternative

Case Study Library

Know interesting & successful examples of how customers have leveraged WhatsApp Business Platform - Financial Services, Automotive, Healthcare, Education, Telecom, Real Estimate, Restaurants, E-Commerce, etc.

Jan 21, 2022

alternative

WABA for Government

Enable conversations that connect people with lifesaving care, food, shelter, fact-checked information, and countless other government and nonprofit services they depend on for support.

Jan 21, 2022

Ecommerce Journey

Do not limit at just showing Catalog on WhatsApp, now you can use WhatsApp to provide full experience of placing orders right in the conversation window itself. Checkout some live examples.

Jan 21, 2022

alternative

Financial Services

With the WhatsApp Business Platform, you can create secure conversations that help give users an easier way to manage their money & financial transactions.

Jan 19, 2022

alternative

Message Template Types

Understand what are User initiated (customer care, general support inquiries, etc) & Business initiated (post purchase, catalog, etc) message templates & how to create them



Jan 19, 2022

IVR Deflection

IVR deflection is reducing the volume of calls that come into your contact center by diverting calls to alternate means of answering customer questions, such as a self-service channel.

Jan 15, 2022

alternative

List & Reply Buttons

Understand how List Messages & Reply Buttons can be used to provide intuitive & user friendly conversation interface to your customers on WhatsApp. Their usecases & differences & best practices.

Jan 15, 2022

alternative

Payment Options

Now facilitate commerce transactions and collect payments in compliance with WhatsApp policies, from directly within conversation using either Card on file or external payment gateway website

Jan 10, 2022

Why WhatsApp?

Needless to answer but still here is small brief of why WhatsApp matters & the value of WhatsApp Business Platform & Solutions, which would leave you spellbound on the reach WhatsApp has.

Jan 10, 2022

alternative

Compliance Rules

WhatsApp/Meta Anti-Corruption laws and regulations & other compliance considerations. Meta is committed to high ethical standards and lawful practices

Jan 9, 2022

alternative

Bots Quality

Best practices of bots, having well defined human escalation path in case of failing to understand customer inquiries & such considerations to make sure you dont get suspended

Jan 9, 2022

Business Verification

Best Practices to get your Business verified on WhatsApp & Meta, along with approval of Display Names & other components.



Jan 9, 2021

alternative

Pricing Model

Effective February 1, 2022 for all businesses on the WhatsApp Business API, rates would be per 24-hour conversation session to enable businesses to provide the fast and conversational experiences customers want.

Jan 9, 2022

alternative

Digital Transformation

Are you under a complete digital transformation journey for your business? embrace new digital connections using WhatsApp Business Platform.



Jan 5, 2022

Common FAQs

We've aggregated some of most common questions companies & individuals have while getting onboarded on WhatsApp Business Platform & APIs.


Jan 1, 2021

alternative

GDPR Guidance

Companies interested in utilizing the WhatsApp Business API to communicate with their customers may have questions around how implementation through a BSP impacts data privacy considerations, particularly around GDPR.

Jan 1, 2022

alternative

WhatsApp App vs API

WhatsApp Business App vs WhatsApp Business API (WABA) vs Ads That Click to WhatsApp, an interesting comparison for you to decide best way to connect to your customers.

Jan 1, 2022